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How AI is being used to spot fake goods online | BBC News

October 4, 2026 | by

How AI is being used to spot fake goods online | BBC News
How AI is being used to spot fake goods online | BBC News. Counterfeit products are being harder to spot and easier to find. Online fakes and so-called dupes can sit just a few taps or clicks away from the real thing. But while the products might give themselves away, the people selling them are harder to catch. BBC Tech Now's Ammie Sekhon explores the tech being deployed by one firm in Edinburgh, Scotland, to identify and remove counterfeit products online. Subscribe to our channel here: https://bbc.in/bbcnews For the latest news download the BBC News app or visit BBC.com/news #BBCNews

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