FSSAI Orders Dabur India to Suspend ‘100% Pure’ Claims
August 5, 2026 | by Aaditya Raj

Dabur India ordered to halt sale of ‘100% pure’ items due to misleading food regulations claims on various products, prompting company to drop ‘100%’ marketing references. FSSAI identifies unauthorized organic claims, contradicting Dabur’s statement that labels meet regulatory standards.
Curated in the public interest from original reporting.
Read full story at Business Standard →
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