After Labubus: Why are people camping outside Starbucks and fighting over the ‘Bearista Cup?

Starbucks’ new 20-ounce Bearista glass cup, shaped like a teddy bear in a green beanie, has sparked chaos across stores, with fans camping out, brawling in Houston, and resellers charging up to US$300. The frenzy forced Starbucks to apologise for limited stock, proving that in the age of drop culture, even coffee can cause commotion.