Explained: Why the current ICC broadcast rights are unsustainable – What next?

JioStar faces financial losses with ICC media rights. However, neither JioStar nor cricket federations can exit the deal. Cricket needs JioStar for broadcasting, and JioStar needs cricket for subscriptions. This situation forces renegotiations for future media rights. IPL franchises anticipate a modest hike in broadcast rights value. The industry expects a five to ten percent increase.